Festo
Training and Education
Problem
Festo, a global leader in industrial automation, faced challenges in client onboarding and training due to the limitations of traditional trade shows. The costs and geographical restrictions associated with physical demonstrations hindered their commitment to innovation and sustainability.
Solution
Partnering with Theia, Festo introduced the Festoverse digital showroom—a real-time virtual experience built in Unreal Engine to replicate the Festo Automation Experience (AX) and the Cobot robotic arm. This innovative solution tackled multiple issues:
Global Accessibility:
Traditional trade shows limited the audience, but Festoverse offers a wider reach, enabling stakeholders to engage with Festo's products globally, breaking geographical barriers.
Cost-Effectiveness:
The expense of trade shows, including booth rentals and travel, was eliminated with the virtual demo. Festoverse proved to be a cost-effective solution without compromising engagement.
Availability:
Unlike trade shows with set schedules, Festoverse is accessible 24/7, allowing customers to engage at their convenience, even after traditional events end.
Interactive Training:
Going beyond traditional demos, Festoverse provides an immersive experience with multimedia elements like videos, 3D models, and interactive simulations, enhancing client engagement.
Avatar-Driven Interaction:
Theia created lifelike avatars of key personnel, enabling lead generation and increased customer engagement within the virtual environment.
Training Platform:
Festoverse doubles as a training demonstration for both new and established Festo customers, facilitating efficient onboarding and ongoing education.
Agile Updates:
In addition to environmental sustainability, Festoverse allows easy updates and iterations. New features or improvements to AX or the Cobot can be seamlessly incorporated, ensuring clients access the latest product information.
Outcome
The Festoverse redefines client onboarding, training, and engagement for Festo. It provides a global, cost-effective, and interactive solution, showcasing Festo's commitment to innovation, reliability, and sustainability in the field of industrial automation. The digital platform stands as a testament to Festo's agility and dedication to offering cutting-edge solutions to its clients in the evolving landscape of automation technology.
