Mitsubishi Canada
Virtual Showroom and Car Configurator
Background
In partnership with Mitsubishi Canada, Theia has developed an innovative virtual showroom for the Mitsubishi Outlander PHEV. This project provides a high quality, interactive experience that allows users to explore and customize the vehicle in a highly engaging, photorealistic environment. The showroom was built using Unreal Engine and delivered via web-based pixel streaming, making it accessible to a wide audience on both mobile and desktop devices.
Objectives
The main goals of this project were to:
Create a visually stunning virtual showroom that accurately represents the Mitsubishi Outlander PHEV.
Enhance user engagement by offering interactive and customizable features.
Ensure broad accessibility by optimizing the experience for both mobile and desktop browsers.
Solution
Theia collaborated closely with the Mitsubishi team to concept, design, and build a real-time interactive showroom in Unreal Engine. This partnership ensured a seamless integration of Mitsubishi's brand identity into a modern, user-friendly digital experience.
Dynamic Environment
The virtual showroom was crafted to reflect Mitsubishi’s brand ethos, presenting the Outlander in a sophisticated and immersive setting. The environment highlighted the vehicle’s features, providing users with a comprehensive understanding of what the Outlander offers.
Social Media Integration
After customizing their vehicles, users could capture and share images on social media, driving organic brand promotion and increasing user engagement.
Multilingual Support
Recognizing the bilingual nature of Canada, the showroom supported both English and French, ensuring inclusivity and a broader reach.
Key Features
Photorealistic Vehicle Representation
Using CAD data provided by Mitsubishi, Theia ensured the Outlander PHEV was modeled with exceptional detail. This attention to detail guaranteed that every aspect of the vehicle, from its exterior design to interior features, was represented with the highest accuracy.
Interactive User Interface
The virtual showroom was designed with an intuitive interface that catered to both mobile and desktop users. This ensured a smooth navigation experience, whether users were exploring from their smartphones or computers.
Customization Options
Users could explore various trims, colors, and additional features, allowing them to configure their ideal version of the Outlander. This interactive element not only engaged users but also showcased the versatility of the vehicle.
Results
Increased User Engagement
Users spend considerable time exploring the Outlander, engaging with its features, and configuring their ideal vehicles. The interactive nature of the showroom enhances the overall user experience and deepens their connection with the Mitsubishi brand.
Enhanced Brand Visibility
The social media sharing feature allows users to showcase their customized Outlanders, generating organic brand promotion and expands the showroom’s reach.
Broad Accessibility
The showroom’s optimization for mobile devices ensures that a wide audience can access and enjoy the experience, regardless of their device.
Conclusion
The Mitsubishi Outlander PHEV virtual showroom stands as a testament to how cutting-edge technology can transform the automotive retail experience. By blending immersive visuals with interactive elements, the Theia team delivered a unique platform that not only engages users but also reinforces Mitsubishi’s position as an innovative leader in the automotive industry. This project exemplifies the future of digital showrooms, setting a new benchmark for virtual automotive experiences.
