Theia launched Claria, a biometric tracking tool built for HP's Reverb G2 Omnicept Edition VR headset.
Claria tracks six physical responses while someone is in VR: heart rate, heart rate variability, cognitive load, eye vector, pupillometry, and saccade patterns. After a session, the data plays back as heat maps and graphs.
The use case is simple: find out what actually happens when someone puts on a headset and walks through a space. Are they looking where you expect? Does a particular layout raise cognitive load? Do certain materials hold attention longer? Survey data and focus groups are bad at answering these questions. Biometric data is not.
Claria is for teams running design reviews, user research, retail testing, and training validation. Instead of asking "what did you think?" after a walkthrough, you can see what the person's body was doing the whole time.