St. Jude PLAY LIVE
Fortnite Experience
Enter this code to play: 0105-6621-4894
Overview
St. Jude Children’s Research Hospital, the world-renowned medical center dedicated to treating children with cancer and other life-threatening diseases, has made it their mission to not only to provide cutting-edge medical treatment but also to foster an environment of hope and support for children and their families. St. Jude PLAY LIVE, a charity stream for content creators and gamers to raise money for the children’s hospital, is an integral component of St. Jude’s innovative approach to fundraising and community engagement.
St. Jude PLAY LIVE recently teamed with Theia’s Command Line division, and GCX, the Game Creators Expo, to create a Fortnite experience to add to their impressive list of fundraising gameplay opportunities.
Goals
Engagement: Create a captivating Fortnite world that attracts a wide audience, including gamers, streamers, and the general public, through immersive gameplay elements, visually appealing environments, and a variety of interactive activities that keep players entertained and coming back for more.
Collaboration: Collaborate with popular streamers and influencers to boost engagement by leveraging their large followings to promote the Fortnite world through streams, social media, and hosting weekly gaming and fundraising sessions.
Fundraising: Design in-game experiences and events that encourage donations and support for St. Jude, integrating fundraising elements seamlessly into the game through special events, challenges, and purchasable virtual items, motivating players to contribute while enjoying the game.
Awareness: Increase visibility for St. Jude and its mission through Fortnite’s extensive user base by incorporating storytelling elements, narrative-driven quests, and themed areas within the game that educate players about the cause in an engaging way, fostering a deeper connection and understanding.
Strategy
As we do with all Theia/Command Line clients, the team employed a comprehensive planning strategy to ensure a scalable and successful project. Starting with a basic game mode, we verified engagement payouts before gradually reinvesting in building a larger and more robust game experiences. This phased approach allows for continuous improvement and expansion based on the success of each stage.
Development: The plan includes developing multiple games, a hub world, and narrative experiences that tell the story of St. Jude.
Hub World: Designed as a space station, this hub can be expanded with new seasons and content, allowing players to teleport into competitive or narrative game modes.
Content Updates: Monthly releases of new or updated content will keep the experience fresh and engaging.
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- Amanda Jill Hill Creator Impact Liason, St. Jude Children’s Research Hospital
Outcome
Player Engagement: The custom Fortnite world attracted thousands of players within the first few weeks of launch, with many praising the experience.
Successful Collaboration: A number of streamers and content creators, including DrLupo, a well-known and highly connected streamer who holds weekly gaming and fundraising sessions, have partnered with us, signing on to promote the experience and drive donations.
Fundraising Efforts: While initial fundraising through the game has shown promise, it is an evolving, ongoing effort. Players have started to engage with the fundraising elements, and there is optimism for future growth in donations as the game's reach expands and more players participate.
Increased Awareness: The project successfully raises awareness for St. Jude, reaching a diverse audience and generating attention. The collaboration between Command Line, St. Jude Live Play, and GCX highlights the innovative use of gaming for social good.
Lorem ipsum dolor sit amet, sea cu esse nihil splendide, vim at gloriatur reprimique voluptatibus, cu viderer noluisse repudiare usu. Ad duo postea senserit efficiantur. Et delectus nominati tincidunt vim, sonet forensibus ad vix, eam eu modus nominavi offendit. Mei ut erat ubique rationibus, quem iudicabit cum ei.
Ad brute postulant quaerendum pri. Ut nemore consectetuer ius, ius ex errem quodsi moderatius. Harum definiebas instructior pri ut, an utamur labores constituam eos. Illud accusamus ex nam, rebum repudiare percipitur in ius.
- DrLupo Fortnite Streamer and Content Creator
Conclusion
The partnership between Command Line, St. Jude PLAY LIVE, and GCX exemplifies how gaming can be harnessed for positive impact. By creating a custom Fortnite world, we’re not only providing a fun and engaging experience for players but also laying the groundwork for future fundraising and awareness efforts for a critical cause. This project demonstrates the potential of UEFN and similar platforms to bring about meaningful change through creative and innovative approaches.
