Team Diverge

Fortnite Experience

Enter this code to play: 0953-6198-9117

Background

JuJu Smith-Schuster, a Super Bowl-winning NFL star and the founder of gaming collectiveTeam Diverge, aimed to create a unique space that embodies the team's ethos of blending sports, gaming, and culture. The decision to develop a custom Fortnite Island aligns with this vision, offering a platform for engagement, content creation, and brand enhancement.

Objectives

Increase Brand Visibility and Recognition: Leverage the popularity of Fortnite to boost Team Diverge's presence in the gaming community.

Engage and Expand the Community: Create an immersive experience that attracts both existing fans and new audiences.

Content Creation and Collaboration: Establish the island as a hub for innovative content creation and collaborations with other creators and celebrities.

Promotional and Marketing Opportunities: Utilize the island for branding, promotions, and partnerships.

Implementation

Design and Development: The Fortnite Island was designed to reflect Team Diverge's identity, incorporating elements from sports, gaming, and Smith-Schuster’s personal brand. Features included customized challenges, thematic areas, and interactive elements that encouraged exploration and engagement.

Launch Event: A special event was organized to launch the island, featuring appearances by Smith-Schuster, Team Diverge members, and notable gaming personalities.

Regular Updates and Events: The island was kept dynamic with regular updates, themed events, and challenges to maintain user interest and engagement.


Outcomes

Enhanced Brand Visibility: The island has captured the attention of the gaming community, enhancing Team Diverge's brand recognition.

Community Growth: The unique offering attracts a diverse audience, growing Team Diverge's fan base and strengthening the community.

Content Engagement: The island provides a popular location for content creation, with numerous streamers and YouTubers featuring it, leading to increased viewership and engagement.

Collaborative Opportunities: The island facilitates collaborations with other brands and celebrities, expanding Team Diverge's network and influence.

Marketing Success: The island serves as an effective platform for promotional activities, including the launch of new apparel lines and partnerships.