VIVA Bolivia
Fortnite Experience
Enter this code to play: 4256-2176-1922
Background
Viva, a leading telecommunications company in Bolivia, aims to capture the attention of younger demographics and educate users on their services through an innovative Fortnite game developed by Command Line. This game leverages popular gaming elements to create a unique, engaging experience that highlights Viva's offerings.
Game Concept
The game blends elements from "Mad Max," "Dune," and "Minecraft," offering a dynamic and strategic gameplay environment. Players form teams, control zones, and compete in off-road vehicles across a map inspired by Bolivia's Uyuni Salt Flats. The gameplay emphasizes teamwork, strategy, and resource management.
Visual Style
The game's design is heavily inspired by the Uyuni Salt Flat, incorporating artistic interpretations of real-world locations like the train cemetery and salt flat islands, creating a visually compelling environment.
Benefits
Engagement: The game's exciting and competitive nature captures the attention of younger users, fostering long-term engagement with Viva's brand.
Brand Loyalty: By providing an enjoyable and educational experience, Viva can build stronger brand loyalty among a tech-savvy audience.
Market Penetration: The game serves as a unique marketing tool to reach new customers and promote Viva's services in a memorable way.
Education: Users gain a better understanding of Viva's mobile and internet services, leading to more informed purchasing decisions.
Objectives
Educate Users: The game serves as an educational tool, familiarizing players with Viva's mobile and internet services in an engaging manner.
Increase Market Share: By targeting younger audiences, Viva aims to increase its market share in a competitive telecommunications market.
Enhance Brand Engagement: The immersive gameplay and strategic elements foster deeper engagement with Viva's brand.
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- Name
Job Title, VIVA
Conclusion
Command Line's development of a Fortnite game for Viva represents a strategic move to engage and educate younger users while promoting Viva's services.
The combination of innovative gameplay, strategic objectives, and a visually appealing design ensures that Viva can capture market share and enhance its brand presence in Bolivia's telecommunications sector.
