Virtual showrooms, e-commerce tools, and interactive product experiences.
We build tools that help consumer brands sell. Virtual showrooms where customers interact with products in 3D. Gamified experiences. Configurators that let buyers see exactly what they're getting before they order.
Selected Clients
Capabilities
Services for retail & consumer.
The right mix depends on the audience, source data, and where the finished experience needs to run.
Virtual Showrooms
Interactive 3D environments for product showcases and sales.
Product Configurators
Live 3D configurators where buyers pick colors, materials, and options in real time.
Visualization & Rendering
Photoreal and stylized rendering for product, architectural, and marketing visuals.
Streaming Applications
Pixel streaming puts Unreal Engine in any browser. No download required.
Websites & Web Apps
Marketing sites, product pages, and full-stack web applications.
Experiential Marketing
Branded activations, interactive installations, and real-time 3D campaigns.
From source material to production.
01
Define
We document the audience, business goal, source material, technical constraints, and measures of success.
02
Prepare
We review CAD, BIM, product data, references, and existing systems, then establish the production and integration pipeline.
03
Build and review
We deliver work in reviewable stages so subject-matter experts can check content, interactions, and visual accuracy throughout production.
04
Deploy and support
We package for the agreed platforms, validate the production environment, and provide handoff documentation and support as needed.
Why teams in retail & consumer come to us.
Product pages with flat photos don't show what something actually looks like in a real space. In-person events are limited by geography and schedule. Consumer brands need ways to let buyers experience products interactively without being in the same room as the product.
How we solve it.
Virtual showrooms
Customers browse products in a 3D environment. They pick things up, rotate them, and see them in context.
Product configurators
Buyers choose options and see the result rendered live. No guessing.
Gamified experiences
Scavenger hunts, quests, and interactive elements that give visitors a reason to come back.
Web delivery
Everything runs in a browser. No app download, no VR headset required.
Retail & Consumer Projects
360° Virtual Kitchen
Pampered Chef
Pampered Chef's sales model depended on in-person kitchen parties. When those stopped, Theia built a 360-degree virtual kitchen that let consultants demo products, run events, and close sales from a browser.
Nutopia Product Visualization
Mohawk Group
Theia has created several VR experiences for Mohawk Group, the commercial division of flooring industry giant Mohawk Industries, from imaginative virtual reality environments for product launches at trade shows to flooring configurators and virtual simulations of customer spaces for sales presentations.
Personal Studio B2B Platform
Mohawk Group
Mohawk Group is one of the largest flooring manufacturers in the world, but their B2B sales process was entirely manual. Every enterprise order kicked off a slow, expensive cycle of physical sample creation. Product specs lived in AS400 legacy systems. Theia was brought in to change that end to end.
The Theia team came in with a robust plan with clear outcomes and expectations. The project manager was on-point in terms of communicating about the deliverables and deadlines and managed all of it effectively.
Shiv Dutt
VP Customer Experience & Innovation, Pampered Chef
Before a project starts.
What can you build for retail & consumer teams?
Projects may include Virtual Showrooms, Product Configurators, Experiential Marketing, and Websites & Web Apps. We determine the right format and delivery platform during discovery.
What do you need from our team to get started?
We usually begin with the source material you already have: CAD or BIM files, product data, reference media, technical requirements, and the intended audience. If something is missing, we identify the gap during discovery and account for it in the scope.
Does every project require VR?
No. The delivery platform follows the use case. A project may run in a browser, as a desktop application, on a headset, or across several platforms.
Can the experience connect to existing systems?
Yes, when integration is part of the scope. We can connect to product data, authentication, analytics, learning platforms, operational APIs, and other business systems after reviewing the available interfaces and security requirements.