Mohawk Group
Personal Studio B2B Platform
Mohawk Group is one of the largest flooring manufacturers in the world, but their B2B sales process was entirely manual. Every enterprise order kicked off a slow, expensive cycle of physical sample creation. Product specs lived in AS400 legacy systems. Theia was brought in to change that end to end.
Solution
The centerpiece was Personal Studio, a web-based B2B platform. At the front end, a real-time product configurator renders customized flooring options in under half a second, pulling directly from Mohawk's manufacturing files. Enterprise clients get a branded login with saved configurations, favorites lists, and one-click sample ordering. A filterable product catalog with PDF exports and high-resolution digital sample downloads.
The backend was the harder problem. Mohawk's product data lived in AS400 manufacturing systems. Theia built a middleware layer with an automated file validator that ingests and normalizes AS400 data, then surfaces it through an API-first architecture. Fully responsive across desktop, tablet, and mobile.
Backend Architecture
The same platform connects internally to sales, production, print, and shipping — all synced to the company's ERP. The pattern established here — ingesting legacy files, normalizing them through a validator, and serving them via adaptive API — has since become a core part of how Theia approaches enterprise platform work.
Outcome
Personal Studio now powers Mohawk Group's global B2B sales operation. The sales cycle shortened by weeks. Physical sample creation dropped from routine to exception. Enterprise clients have a self-service portal that matches the scale of a $12.5 billion company.
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