Overview
Theia has created several VR experiences for Mohawk Group, the commercial division of flooring industry giant Mohawk Industries. The work includes imaginative virtual reality environments designed for product launches featured at trade shows, flooring configurators, and virtual simulations of customer spaces for use in sales presentations.
Theia also built multiple virtual commercial environments used on Mohawk Group's website in conjunction with their custom colorization tool. Customers can view their customized flooring selections across spaces such as medical facilities, office environments, schools, hotel rooms, banquet facilities, and common areas.
Trade Show Experiences
For product launches at major trade shows, Theia designed immersive VR environments that allowed attendees to step into spaces featuring Mohawk Group's latest flooring products. These experiences gave potential customers an understanding of how different flooring options look and feel in real-world settings.
The virtual environments provided a compelling alternative to traditional product samples, enabling Mohawk Group to showcase entire rooms and spaces configured with their flooring products in a way that static displays cannot match.
Web Configurator
The virtual commercial environments built for Mohawk Group's website work in conjunction with their custom colorization tool, allowing customers to view customized flooring selections across a variety of spaces. This gives sales teams and end customers a realistic preview of how products will look in their specific environments.
From medical facilities and office environments to schools and hotel spaces, the configurator helps customers make informed decisions by visualizing their selections in context before making a purchase.
