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Product Visualization

Real-Time VR Design Review

Harley-Davidson

Harley-Davidson's internal design team needed a faster way to review new models and test variations without waiting on physical prototypes or multi-day render pipelines. They came to Theia to build a visualization tool that their designers could actually work with on a daily cadence.

Harley-Davidson Road Glide digital model on a neutral background

Solution

Theia built a real-time visualization template designed specifically for Harley-Davidson's internal design workflow. Designers needed to load a configuration, review it in VR at full fidelity, evaluate finish options and design variations, and cycle through iterations quickly. The template was built to be repeatable and deployable without going back to an external team for every change.

Blue Harley-Davidson touring motorcycle configured in real time

Outcome

Design reviews that previously required physical mockups or days of rendering can now happen the same day a variation is proposed. Because the template is built to be reused, Harley-Davidson's team controls the cadence. Faster decisions, fewer costly late-stage changes, and a design review process built for the speed their internal team actually works at.

White Harley-Davidson touring motorcycle in the virtual showroom

Details

CategoryProduct Visualization
TypeDesign Review Tool

Tags

Virtual RealityProduct VisualizationDesign ReviewConfiguratorInternal Tooling
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